Richard Loomis is Senior Vice President, Marketing and Creative, where he oversees the U.S. marketing strategy and creative direction both on- and off-air for Disney Channel and its Playhouse Disney programming block; Toon Disney and its Jetix programming block, which will be re-branded as Disney XD in February 2009; and the Saturday morning ABC Kids daypart on the ABC Television Network. He guides the creative process, working closely with Programming, Global Brand Marketing and Franchise Management as well as the Affiliate and Advertising Sales and Marketing and Research groups in the U.S. His oversight of the creative marketing direction for multiple platforms and content also help influence and shape the marketing campaigns for Disney Channels around the world.
An award-winning senior entertainment industry marketing executive, Loomis has over 20 years experience developing and leading successful marketing initiatives. He joined Disney from MTV Networks where he served as Senior Vice President, Comedy Central from 2004-06. There, he oversaw all strategic marketing and branding initiatives across multiple platforms and successfully established the network's first digital marketing initiatives. Previously, he served as Vice President Marketing and Advertising at Nickelodeon from 2000-04 where he oversaw the development of the network's consumer and trade advertising and off-air marketing planning and media buying strategies. He also supervised the development and production of a corporate brand advertising campaign and oversaw external agency relationships.
Among the numerous industry accolades his campaigns have received are Gold and Silver Promax and BDA Awards, Gold CTAM Mark Awards and Mediaweek's Media Plan of the Year distinction.
His agency experience includes Account Supervisor roles at Backer, Speilvogel, Bates and McCaffrey & McCall Advertising in New York. He began his career as a Media Planner at Grant/Jacoby Advertising in Chicago.
A native of Ontario, New York, Loomis is a graduate of The College of Wooster where he earned a Bachelor of Arts degree in International Relations and Business. He is a member of Promax, BDA and CTAM.